If you have ever been at the crossroads of making a solid decision to start a digital marketing career, you will appreciate today's blog. Unlike other conventional career paths such as Medicine, Engineering, Accounting and many others, digital marketing is an emerging field that many do not know much about yet and doubt if they can build a career on this path.

In this blog, you will learn why starting a digital marketing profession and continuing in it for the long term, especially for young graduates in Nigeria, could be one of the best decisions you could make.

While there are so many aspects to digital marketing, it is advisable to focus on one or two while learning others.

Find below 12 reasons why you should start a career in digital marketing.

1. Digital Marketing does not require a specific academic background.

The most significant advantage of pursuing a digital marketing career is that your academic background holds little importance. It's your passion for the job, your creativity, your ability to think out of the box that matters and not your educational qualification.

Whatever degree or class of degree you finished with from the university is no entry barrier for anyone who intends to start a digital marketing career path. It might interest you to know that a humanities background can be a booster for anyone planning to venture into areas like content marketing and social media management.

2. Digital Marketing is easy to start

If you want to become an engineer, you will need to get a degree in engineering. If you're going to become a pilot, you will have to go to aviation school and get a license.

But if you want to become a digital marketer, you will only need to practice the essential online marketing techniques, create a portfolio, and you will be good to go.

The shocking thing is you do not need to get another degree or certification to start a career in this field. While getting a degree in digital marketing or certifications is essential, you do not need them to start or get your first job. Entering the sector is relatively easy. Every information you will need to grow and thrive in this path is available to you online; you need to know your aim and goal.

If you want to start a new career, digital marketing would be a great choice.

3. There's a Digital Skills Gap:

The demand for people with digital skills is always on the increase. So, sticking with ongoing training in this area, even if you're not a programmer, is a good thing to bank on.

Every company wants to hire marketers to get the word out there about their product and services, especially in the digital space. It is now possible for brands to reach virgin markets and never-influenced-before consumers through social media and other online tools. And not just brands, even political leaders, are utilizing digital marketing to spread their propaganda.

That is where you come in. With your digital marketing skills, you are positioning yourself in an industry that puts you in demand. Reports show that there is still a low supply of available digital marketers, so no harm in learning an in-demand skill like digital marketing. It only means that you can get better-paying jobs with more security after learning such a highly demanded skill.

4. Great Digital Marketing growth prospects

Digital marketing skills will keep seeing an increase in demand shortly, which is why the digital economy is growing a lot faster than the offline economy.

There are many reasons why digital marketing skills will keep rising in demand. More companies know how beneficial the internet and digital platforms are and creating an online marketing department/team. Digital marketing lets them reach a wider audience, scale their business further, and generate more revenue.

Setting up a business online, running ad campaigns, developing content strategies are a few of the tasks a digital marketing expert does to provide such results.

But without trained digital marketing professionals, they can't do these tasks. That's why the demand for these skills will continue to increase.

5. Start your own business (or promote the existing one)

Digital marketers have ample knowledge of multiple online tools and platforms. They can start websites, create products, and sell them to the targeted market.

If you study digital marketing skills thoroughly, you can start an online business yourself if you want. Or, you can even become a digital marketing consultant and start a freelancing business.

For people wanting to become entrepreneurs, learning digital marketing is necessary. You would be able to reduce the costs of your business's promotion, target the right audience, and measure your progress better with the help of this knowledge.

6. With Digital Marketing, you can learn at your own pace

You can start working on building this specific career now, from the comfort of your own home, your way and your pace.

Take online courses, build a blog or a website, work on your social media, get some volunteer or freelance work, and you're on your way to building a solid portfolio from the comfort of your own home.

Unlike most specialities, there's no need to spend thousands of hours and dollars sitting around in a classroom—you can build your skills and get training in a way that suits your lifestyle.

7. Express Your Creativity

Not only is there plenty of opportunities for creatives to bring their "A-game" in writing, design and even video and audio production, there's also plenty of room for day-to-day creativity in a general sense. You'll always have to think of new ways to market products, solve problems, and engage audiences/clients.

8. Digital Marketing is a technical and creative field

Digital marketing requires a unique combination of both creativity and technical expertise. One time you are writing eye-catching headlines for ad campaigns, next you are checking the campaign's analytics.

Because this field is vast, it has various sections, each of which requires a unique skill set. For example, a content marketer should know how to write unique blog articles. On the other hand, social media marketers should know how to run a great promotion campaign.

9. Huge remote work opportunity in Digital Marketing

Digital Marketing is one of the career paths that offer you the flexibility of working from anywhere in the world as far as you are connected to the internet.

Platforms like Facebook, Google, Twitter and others, can be accessed from any part of the world, so you could live in Nigeria and work for clients in other countries you probably have never been to.

10. Earnings with contenous negotiation in Digital Marketing

When a job is in demand, that means there's more opportunity to negotiate remuneration, whether working in-house or as a freelancer. So long as you "show" your work through the job search process, you'll be able to bid higher and higher the more experience you get.

You can get better roles in the organization because of your expertise, which can enhance your salary.

Skilled digital marketing executives earn from #100,000 and above, depending on their level of expertise and years of quality experience.

11. Versatility in Digital Marketing (you can adapt)

If you choose a career path or specialization in this field and decide to pivot later, you will likely only need a little training to make the switch.

In this sense, you can build on existing skills while still learning new ones but still stay in the same field.

There are several choices here and ongoing learning opportunities where different skills fit together in different ways.

You will have the opportunity to explore different sectors while working with them. From fashion to education, from entertainment to health, digital marketing's demand lies in every industry.

Within the digital marketing umbrella, you can choose different roles from - content marketer, social media marketer, mobile marketer, SEO specialist, inbound marketer, creative specialist, SEM specialist, Email Marketer.

12. The Digital Marketing industry is always evolving

As the industry grows and changes, there's always something new and exciting to learn, and you can follow along and learn. Since there will be various specialists working in a given agency, you'll likely be working alongside professionals with a variety of backgrounds, with everyone having to come together to build marketing strategies.

Furthermore, you're never scared of being replaced by a new piece of technology. A business in the modern world is unlikely to make it to household-name status without some digital footprint, and your knowledge of the web and what it takes to get seen and heard is valuable to many people.