Currently, it is no propaganda that social media addiction has crept into the world and become a pandemic that is spreading across the technologically advanced world.

Tech companies have figured out ways and methods to get users coming back again and again, distracting many from their daily tasks or plans that need to be accomplished. No matter how pressing the “fear of missing out” may be to you, determining not to be caught up in this trend is a personal decision that needs to be followed up with continuously.

While social media is the best way by which business promote their services, no matter the structure of the business (small or large), it is also important that business owners do not lose focus on other crucial points that need to be addressed in building a business by completely focusing on their social media presence alone.

Who does this apply to?

If you’re key into time management or you’re an internet user or a business owner, the tips below are for you; it would help to properly channel resources and manage the time spent on social media.

1. Track the Time You Spend Online

Apart from the ability to turn off notifications, iOS devices keep a record of how much time you use an application on your phone. According to Statista, in 2017, an average people spent 135 minutes per day or nearly two and a half hours on social media. With user having more control over their devices, individuals can now track the time and minimize the usage of applications that show the most activities by setting a time limit for automatic disabling. See video on how to customise app limit.

2. Turn off Your Notifications

Companies who make our gadget give rooms for handling notification, similarly, tech companies who provide social media platforms have also try to accommodate users’ ability to turn on and turn off notifications. The major reason people keep going back to social media is to ‘catch up with trends’ or see the ‘perfect’ lives of people on platforms, this can be termed ’the fear of missing out or ‘FOMO’ and viewing the lives of people on social media makes us feel bad about our current situation.

Turning off notifications reduces the impact of what people post and how they affect us negatively Also, stopping the notifications from disturbing your normal routine makes it easier for you to concentrate and accomplish your daily tasks. Click here to how to turn off push notifications on your computer and smartphone

3. Learn a new skill.

Yes, this may still bring you back to social media but in this case, you are using the services as an advantage and self-development. Many online platforms give free access to learn new skills like content writing, digital marketing, graphic design, photography to mention a few. The free access may not give you all the content to become a professional, but it provides adequate knowledge and you may choose to pay to become a professional. In the end, the goal is to make good use of your time online.

4. Engage with People in IRL

Social media is enlightening and informative, however, it is also helpful to meet with peers and people of like minds in real life through joining clubs, meet-ups or other events to share ideas and speak on current trends. This way, you get to sell yourself, expand your network and confirm the authenticity of individuals, which cannot be fully done on social media. This is one way you reduce social media activity, improve your delivery of tasks and become productive.

5. Get a Social Media Professional

As a business owner or a start-up, it is advisable you employ a professional digital marketer (or communication expert) to handle your social media representation to allow you focus on other aspects of the business, a social media professional would be able to develop strategies to make your business flourish on the media space.

Believe me, the social media representation of a business or company is very essential, but it is also fundamental to create a business structure and plan so that your business has a road map for reference and build up. If you alone as a business owner solely focuses on the social media presence, you would lose track of where you are headed.

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