6 Digital Marketing Skills That Will Get You a High Paying Job in 2021

The demand for digital marketing in Nigeria increases as more people, businesses, and agencies want to leverage the internet to drive business growth and development. However, you need to know about the basic skills that can help you thrive if you desire to start a digital marketing career. The 6 skills listed below will help you grow a successful career as a digital marketing officer in Nigeria and across the globe.

1. Search Engine Optimization (SEO)

There are well over a billion websites on the internet today, and the competition for ranking high on search engines keeps increasing as more websites are published. 

Therefore, search engine optimization is getting targeted traffic to a website from search engine organic rankings. SEO helps improve site rankings in the organic (non-paid) section of the search results. Learning about SEO becomes a fundamental skill in marketers' arsenal. The demand for SEO specialists is on the increase. Learn more about SEO.

One crucial thing you should note about SEO; is you can either depend on organic (natural) search or invest in paid search. You can position your brand for more discovery with paid search, save time in getting results, and increase ROI (return on investment). Read more on how SEO works here.

2. Search Engine Marketing (SEM)

SEM is an umbrella term that refers to the process of increasing website visibility on search engine results pages through paid search advertising. The most commonly known and used paid search tool is Google Ads. 

SEM works by leveraging the power of search engines like Google, Bing, and Yahoo through paid ads to reach potential customers at the perfect time and place. 

SEM meaning is more commonly used to refer to pay-per-click advertising because of the paid search methods used. Terminologies used in SEM include but are not limited to Impressions, CPC, CPM, and CTR. Learn more about SEM and how it works.

3. Content Marketing

Content marketing is the driving force behind all digital marketing campaigns. It is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. 

Content marketing will help your audience retention, improve social traction, establish trust, and in turn, drive leads for any business. Getting a good grasp of content marketing will go a long way in determining your online campaign success.

4. Social Media Marketing

Social media marketing uses social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. Social media marketing is also an important part of digital marketing to pay attention to because of the number of people who visit and use them daily, either for business or personal purposes. Learn more about social media marketing.

5. Email Marketing

Email marketing is a digital marketing strategy based on sending emails and developing relationships with prospects and customers. An effective email marketing strategy converts prospects into customers and turns first-time buyers into recurring customers. 

One advantage of email marketing is that you can automate the entire process. Email marketing platforms you should get comfortable with include HubSpot Email Marketing, Sender, Sendinblue, Omnisend, SendPulse, Benchmark Email, Mailchimp, etc.Learn more about email marketing.

6. CRM Skills

Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers. 

A CRM system helps companies stay connected to customers, streamline processes, and improve profitability. When people talk about CRM, they refer to a CRM system, a tool that helps with contact management, sales management, agent productivity, and more. 

Adding CRM to your digital marketing skills will help you manage customer data and earn you more conversions for your business and build brand loyalty. Examples of CRM tools include HubSpot CRM, Zoho CRM, Freshsales, and Salesforce Sales Cloud. Learn more about CRM.