Digital Marketing is a dynamic field that encompasses various online channels and strategies to promote products, services, or brands. It is crucial for businesses to leverage digital marketing to reach their target audiences, increase brand visibility, and drive conversions.

Course Overview:

Digital Marketing Mastery is an intensive program designed to equip participants with a comprehensive understanding of digital marketing strategies and tools. Participants will learn the latest trends, techniques, and best practices to create effective digital marketing campaigns.

Modules:

1. Introduction to Digital Marketing

• Understanding the digital landscape
• Evolution of digital marketing

2. Social Media Marketing (SMM)

• Search Engine Optimization (SEO) principles
• Leveraging major social media platforms
• Crafting engaging social media campaigns

3. Email Marketing

• Building and nurturing email lists
• Designing effective email campaigns

4. Content Marketing

• Creating compelling and shareable content
• Content distribution strategies

5. Pay-Per-Click (PPC) Advertising

• Introduction to PPC
• Creating and optimizing PPC campaigns

6. Analytics and Performance Measurement

• Using analytics tools to track and analyze data
• Making data-driven decisions

7. Digital Marketing Strategy

• Developing a cohesive digital marketing plan
• Integrating various channels for maximum impact

Requirements:

• Access to a computer with internet connectivity.

Duration:

• 10 weeks of intensive training.

Mode of Classes:

• Hybrid online and virtual interactive sessions.

Cost:

• One-time payment of N291k
• or two instalments of N153k each.

Expected Value:

• Expert-led sessions by industry professionals.
• Access to a comprehensive learning management system.
• Practical projects to apply learned skills.
• Peer collaboration and networking opportunities.
• Certification upon successful completion.

Enroll Now to kickstart your journey in mastering digital marketing. Invest in your skills and empower your career!